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Macquarie Institute for Innovation

ACCG827 Entrepreneurship and Business Strategy

Description

This unit looks at the role of entrepreneurship and innovation as key enablers of industry development and business growth. Particular attention is given to the emergence of new technologies and business concepts, the impact of technological change on the competitive environment, and strategies for successfully establishing and developing new, innovative ventures.

Assumed knowledge

This course assumes no background in business or entrepreneurship.

Topics

Topics that have a special appeal to its members and, on the basis of concepts discussed in class, will be explored in greater depth.

Staff

Sam Burstein

Offered

Semester One and Two – Day

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