INOV811 Globalising the Business
This unit is not presently being offered by Macquarie University.
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Description
This unit seeks to prepare students to lead the international expansion efforts of early-stage entrepreneurial firms.
The emphasis is on understanding the various options available for international expansion (in particular in relation to different industries), the costs and benefits of pursuing global markets, and the specific characteristics of key markets, such as the U.S., Asia and Europe.
Assumed knowledge
Knowledge equivalent to completion of the Graduate Certificate in Entrepreneurship.
Topics
- the market economics of international expansionbusiness model replication
- product/service customization
- management of diversity and complexity
- value chain analysis and outsourcing
- channel and partnering strategy (including manufacturing, exporting and licensing)
- legal and tax considerations
- control, delegation, and co-ordination
- international recruiting
- the U.S. "behemoth"
- the new Asia – China and India
- Europe – the Evolving European Community
Staff
Offered
Semester One – Evenings